The Spice Sultan was born out of a passion for food. I grew up watching my mother cooking, smelling the aromas of freshly ground spices wafting around the house! I would work on her farmers market stall where she would sell her home made curry sauces and freshly cooked onion bhajis (still the best onion bhajis I’ve ever tasted by the way!) My interest in food grew as I got older, especially after travelling around the world discovering different cuisines – which ignited my passion for food even further!
Eventually I started working as a chef and was keen to learn as much about cooking as possible. I worked in a variety of cafes and restaurants including an award winning Indian restaurant in Bristol called the Thali Cafe. I loved my time there, and learnt so much from the Indian chefs who taught me many skills such as the art of Dosa making!…giant Indian pancakes, much harder to make than you might think!
My idea of making spice recipe kits came to me whilst backpacking around South East Asia. Some of the food markets displayed the most amazing array of colourful spices. I decided to spend some time speaking to local people to unlock the secrets behind authentic spice based cooking. I thought how nice it would be to replicate the spice blends back in the UK and sell them with the wonderful recipes I had learnt.
I began making up some spice kits and selling them at local artisan food markets, and even took some down to the south of France to sell at my friends food stall at the local night market in the summer!
With encouraging customer feedback and a business loan, I set up a website and developed my colourful branding. We now sell our range of recipe kits from our own website, notonthehighstreet.com and sell through independent shops.
Thank you for your support!